About
Petal AI LLC is a small AI automation and web development company in West Chester, Pennsylvania, founded in 2024. Its founder, Stone Wrubel, does the work directly.
Stone Wrubel, founder
Stone founded Petal AI in 2024, and building it is Stone’s favorite way to spend a day — most days, that’s exactly what happens. Petal AI is the technical team that small businesses and B2B sales teams don’t have: automations, CRM data and websites, built and run by the person you talk to on the first call.
The work so far:
- Music Borough, a full-stack platform for independent musicians, designed and built end to end. Case study
- Goliath Technologies, a healthcare IT company: CRM Maximization since August 2026, filling their HubSpot with the right people, by their own title rules, at the organizations they sell to. Results
- Wide World Motors, a motorcycle and powersports dealership in West Chester: a parts catalog and a price-finder app.
- XP Power, a London-listed maker of power supplies: a cost model for a company-wide AI rollout.
- SummerTats, a tattoo studio: a Squarespace website with booking built in.
Find Stone on LinkedIn (opens in a new tab) and YouTube (opens in a new tab), which has tutorials on AI automation.
What Petal AI does
- Lead sourcing for B2B sales teams: the decision-makers at the accounts you name, verified. On the monthly plan, a check each month of who has left.
- AI automation and assistants for small businesses: the repetitive work, taken off your plate.
- Websites and full platforms, designed and built end to end.
Based in Chester County? See Petal AI in West Chester, PA.
What a client says
Stone took our ideas, our brand standards, and our mission and turned them into a site that feels like us: warm, clear, and built for creators first.
… Working with Stone never felt like hiring a vendor. It felt like gaining a teammate who cared about getting it right.
How we work
- Every project starts with a free discovery call: no commitment, no sales pitch.
- Vendor-agnostic: we recommend the tools that fit you, not just the tools we sell.
- We handle the technical work and explain everything in plain language.
- A long-term partner, not a one-time vendor.
Not the Petal you were looking for?
Petal AI LLC is not affiliated with other companies or products that use the name Petal.
We’re Petal AI LLC, an AI automation and web development company in West Chester, PA. Reach us at stone.wrubel@petal-ai.com, Monday to Friday, 9 AM to 5 PM Eastern.