Guide
People change jobs, get promoted and move departments, and their CRM records don’t update themselves. Here’s how often it happens, how to find those contacts in HubSpot, and what to do with the ones you find.
Published November 2026 by Petal AI
How often it happens
The U.S. Bureau of Labor Statistics puts median tenure with the current employer at 4.9 years for workers in management, professional, and related occupations, and 4.1 years for all wage and salary workers (January 2026). Median means half had been with their employer longer and half for less time.
Median tenure isn’t a yearly turnover rate, but it shows the scale: in a list of senior contacts, some leave every year — before you count promotions, department moves and email addresses that stop working.
One data vendor measured job changes directly. Lusha counted 140,284 U.S. sales leaders at VP and C-suite level in its own database and found 12.25% had an employment change recorded within 12 months (September 2026). New titles at the same company aren’t counted, and Lusha calls its figures a floor. That’s a vendor study of one group of roles, but it publishes its method.
Three ways a contact goes out of date
- They left the company. Email to them bounces or goes unanswered, and nobody tells your CRM.
- They changed role. Still there, in a different job, while your record shows the old title.
- The address stopped working. Email to it bounces.
How to find them in HubSpot
HubSpot calls lists “segments”. Menu names below are HubSpot’s own.
- Start with bounces. When an email to a contact hard-bounces, HubSpot fills in the Email hard bounce reason property. To see them all, go to More > CRM > Segments, create a contact segment, filter on Email hard bounce reason is known, and save it as an active segment. A bounce doesn’t prove someone left — HubSpot says a hard bounce “usually indicates a permanent error, but can also be caused by a strict email security filter” — but an “Unknown user” bounce at a company that’s still in business is a strong hint. Contacts that bounced only in other HubSpot accounts (a “global bounce”: hard bounces in three or more HubSpot accounts) and never hard-bounced from yours have no value in this property, so they don’t show up in this filter.
- Look for silence at the accounts that matter. Filter your target companies’ contacts on Last activity date is more than 365 days ago. That property tracks the calls, notes, logged emails, meetings and tasks on the record, so this finds contacts nobody has touched in a year. Contacts with no activity logged at all won’t match. Quiet doesn’t mean gone, but it’s where to look first.
- Use HubSpot’s job-change signals, if you have them. HubSpot’s intent signals include Job started and Job ended events for contacts associated with companies you track. Tracking a company uses HubSpot credits, and turning a signal into a workflow alert needs a Professional or Enterprise plan.
- Check the people who matter by hand. For your most important accounts, compare each contact’s title and company in HubSpot with their current public profile.
What to do with one you’ve found
- Don’t delete the record. The emails, calls and deals on it are still your history.
- Stop paying to market to it. If the person has gone, select the record in CRM > Contacts and choose More > Set as non-marketing contacts. Non-marketing contacts don’t count toward your marketing contact tier, but HubSpot applies the change only after your next update date, and your tier doesn’t come down before your subscription renews.
- Find who holds the role now, and add them to the same company.
- If they moved to another company you sell to, add them there too: they may already know you.
Or have it checked every month
Petal AI can do this for you. Each month we recheck your entire CRM for who’s gone stale — and you also get 20 target accounts maximized free. From $1,000/month, depending on CRM size. Each flagged record comes with a reason, and nothing is deleted without you.
See lead sourcing and the monthly re-check, or start with a free sample: the buying committee at two of your target accounts.
Sources
- U.S. Bureau of Labor Statistics, Employee Tenure in 2026 (September 24, 2026) (opens in a new tab)
- BLS, Table 6: median years of tenure with current employer by occupation (opens in a new tab)
- Lusha, How Fast Does B2B Contact Data Decay? (September 12, 2026) (opens in a new tab)
- HubSpot Knowledge Base: Email bounce types (opens in a new tab)
- HubSpot Knowledge Base: Create segments (opens in a new tab)
- HubSpot Knowledge Base: HubSpot’s default contact properties (opens in a new tab)
- HubSpot Knowledge Base: Use intent signals (opens in a new tab)
- HubSpot Knowledge Base: Set contacts as non-marketing (opens in a new tab)
Book a free call, or send two target accounts for a free sample of the buying committee at each.