West Chester, PA
Petal AI LLC is a small AI consulting, automation and web development company in West Chester, Pennsylvania, founded in 2024 by Stone Wrubel, an AI consultant who does the work directly. We’re the technical team a small business doesn’t have.
What we do for Chester County businesses
AI workflow automation
We automate the repetitive work with n8n and Make: follow-up emails, CRM updates, scheduling and moving data between your tools. You describe the task, we build the workflow.
Learn moreAI assistants
Website chat assistants that answer customer questions from your own documents, with sources cited, and SMS follow-ups that keep leads warm. Voice assistants on request.
Learn moreAI consulting in West Chester
A free discovery call, then a clear plan for where AI will actually save you time, with vendor-agnostic tool recommendations. Designed for businesses with 1–50 employees.
Learn moreWebsites and platforms
Websites and full platforms, designed and built end to end: mobile-first, fast, and built to grow with your business.
Learn moreLead sourcing for B2B sales teams
The decision-makers at the accounts you name, with current titles and verified work emails. On the monthly plan, a check each month of who has left.
Learn moreSelected client work
Wide World Motors, a motorcycle and powersports dealership here in West Chester — aftermarket parts for Aprilia models turned into an import-ready product set (873 parts extracted, 296,870 fitment records processed, 403 products import-ready) and an internal app that returns ranked lowest-price results for a part number or a whole spreadsheet.
Music Borough — a full-stack platform for independent musicians: artist pages, discovery, commerce, analytics and a custom video engine, designed and built end to end by Petal AI (March to September 2026). Read the case study.
“I recommend Stone Wrubel and Petal AI with complete confidence to any organization looking for a skilled, thoughtful, and genuinely caring technology partner.”
Goliath Technologies, a healthcare IT company — CRM Maximization: more than 40,000 people with verified work emails added to their HubSpot since August 2026.
XP Power, a London-listed maker of power supplies — a cost model for a company-wide AI rollout, built from their actual usage.
SummerTats, a tattoo studio — a Squarespace website with booking built in, designed for phones first.
Where we work
We’re based in West Chester and serve businesses across Chester County — including Exton, Malvern, Downingtown and Kennett Square — as well as Delaware and Montgomery counties and Philadelphia. We’re remote-first, so clients anywhere are welcome.
When it helps, Stone meets clients in person around Chester County.
Email and calls: Monday to Friday, 9 AM to 5 PM Eastern.
More about us: About Petal AI and Stone Wrubel.
Questions people ask
- Where is Petal AI located?
- In West Chester, Pennsylvania, in Chester County. We’re remote-first and work with clients anywhere.
- Do you only work with local businesses?
- No. We’re based in West Chester and work with clients anywhere — remote clients are welcome.
- Is the first call free?
- Yes. Every project starts with a free discovery call: no commitment, no sales pitch, just a conversation about what’s possible for your business.
- What size businesses do you work with?
- Mostly small and mid-size businesses that don’t have a dedicated tech team. Lead sourcing is for B2B sales teams; it works with HubSpot, and Salesforce on request.
- How much does it cost?
- Lead sourcing has published prices on the lead sourcing page. Everything else is quoted per project after the discovery call.
- Are you related to other companies named Petal?
- No. Petal AI LLC is not affiliated with other companies or products that use the name Petal.