For B2B sales teams
Your CRM has one name at each target account. The buying committee has eleven.
Done-for-you lead sourcing, account by account. We find the people who actually buy at the accounts you name and verify their work emails on the company’s own domain. You get them in one spreadsheet, and they’re created in your HubSpot, linked to the company.
Works with HubSpot · Salesforce on request
How lead sourcing works, from your account list to your HubSpot
- 1You name the accounts and the titles that buy. Your title list is the rule: you edit it, we enforce it.
- 2We find the people with those titles at each account at the time of the round, so titles are current — not last quarter’s export.
- 3Work emails are verified on the company’s own domain. An address we can’t verify is never passed off as verified: it goes on a separate best-guess list, or, if you want it in your CRM, it’s added only if it follows the company’s confirmed address pattern and is clearly marked as a best guess.
- 4You get them in one workbook to review, and they’re created in your HubSpot, linked to the company, as non-marketing contacts in one list.
Why the whole buying committee
Many B2B purchases are decided by several people, but a CRM often holds only one or two names per account. And the names you do have go stale: people move, get promoted, leave — and nothing in your CRM tells you which ones.
A list built against your own title list, at the accounts you choose, gives your team more of the people worth reaching, not just the one who happened to fill in a form.
Who’s still there: the monthly re-check
On the monthly plan we recheck your entire CRM each month for who’s gone stale — people who left, changed role or whose address stopped working — each flagged with a reason. Nothing is deleted without you. You also get lead sourcing for 20 target accounts free each month.
The full service is listed on our services page as CRM Maximization.
Want to do it yourself? Our guide shows how to find HubSpot contacts who left the company.
Pricing
- Free sample — Name two target accounts → a free sample: the buying committee at each, verified emails and current titles from LinkedIn, in one spreadsheet. No access to anything needed.
- Leads only — $2 per target account — $1.80 at 1,000+ accounts in one batch, $1.60 at 5,000+ — no subscription required. You’re not charged for an account where nobody is found.
- Monthly — Each month we recheck your entire CRM for who’s gone stale — and you also get 20 target accounts maximized free. From $1,000/month, depending on CRM size.
- Setup — A one-time setup cost, agreed in writing before we start.
or send two target accounts to stone.wrubel@petal-ai.com
Results for Goliath Technologies
Goliath Technologies, a healthcare IT company, uses Petal AI to keep their HubSpot filled with the right people — by their own title rules — at the organizations they sell to.
- More than 40,000 people with verified work emails added to Goliath Technologies’ HubSpot since August 2026.
- Across more than 2,500 organizations they sell to.
- One round in early November 2026: 1,181 companies worked and 13,080 people added, each with a verified work email. The 6,470 we couldn’t verify were listed for them, not added.
- On one round of 20 accounts, we reviewed the 281 contacts they already had there and flagged 76 for their team — more than 1 in 4. Most no longer fit their own targeting rules; 7 appeared to have left.
Questions people ask
- Is this lead sourcing or lead generation?
- Lead sourcing. This service finds and verifies the people at the accounts you name; it does no outreach. It never emails your contacts or sends LinkedIn messages on your behalf — your team does the reaching out. (Outreach automation is a separate Petal AI service.)
- Is this data enrichment? Do you clean our CRM?
- It’s closer to coverage. We add the people you’re missing at your target accounts, with current titles and verified work emails (any best guess marked as one). On the monthly plan we also flag the records you already have there that look out of date — who left, changed role or has an address that stopped working — each with a reason. We flag, you decide: nothing in your CRM is deleted without you.
- What if nobody is found at an account?
- On leads only, you’re not charged for it. A company with little public presence may return few or no people, and we report what we found at each account — never a promised count.
- Do you work with Salesforce?
- HubSpot today; Salesforce on request.
- How does it start?
- Name two target accounts and you get the free sample: the buying committee at each, with verified emails and current titles, in one spreadsheet. No access to anything needed.
No LinkedIn sending, no emailing your contacts on your behalf, no unmarked guesses in your CRM. HubSpot today; Salesforce on request.
Get the free sample: the buying committee at each, verified emails and current titles, in one spreadsheet.